THE MASTER, MR LARS ANDERSEN
Lars Bendik Andersen was admitted as a Founder Freeman of the Guild of Entrepreneurs and elected to Court in 2014. Having served as Junior Warden, Middle Warden and Senior Warden, Lars was installed as the 7th Master Entrepreneur on 24th November 2020.
Lars has been a Liveryman of the Worshipful Company of World Traders since 2014, serving on Education, Membership and Events Committees. He is on the Court of Assistants for the World Traders. In October 2018, Lars organised the first Guinness World Record to be held by a Livery Company, with 84 nationalities singing a pop song.
My Nametags was founded by Lars in 2004, and makes iron-on and sticker name tags for children’s clothes and equipment. The company now sells labels to 130 countries around the world, and has won multiple awards in the UK and Europe for its product and customer service. In 2018, My Nametags was awarded a Queen’s Award for International Trade.
With a Masters in Business and a background in corporate finance, Lars has also lectured on corporate finance and entrepreneurship at ESCP Europe, as well as mentored entrepreneurial students. He is passionate about business and Britain’s role in the EU, and has been asked to speak to BBC, Sky News and others, as well as to MPs, MEPs and senior members of the European Commission. Lars is on the e-commerce panel for the Federation of Small Business.
Lars has chaired one of London’s largest autism charities, and helped found the Berkshire Credit Union.
Lars speaks 7 languages fluently and as a Norwegian, is proud to be able to trace his ancestry back to one of the signatories of the Norwegian Constitution as well as to Harald Hardrada, Ragnar Lothbrok and other entrepreneurial Vikings.
He enjoys time away from his businesses with his family. His wife, Jenifer, worked for a magic circle law firm before joining the family businesses. Lars has two teenage girls, one of whom has represented GB at the Junior World Rowing Championship and the other was a National Champion in acrobatic gymnastics. All his family is musical, to compensate for his complete lack of any musical ability. Lars also enjoys reading (particularly science fiction & history), eating at good restaurants, fly fishing and skiing. He owns a forest in Norway that yields sustainable wood and the odd elk steak.
Dietaries Jenifer: None